I've heard him tell this story before, its one of my favorites.
"... when people ask me what I do, I tell them 'I build golf courses,' Mr. Dye always said that labeling yourself an architect sounded like it could get you into more trouble."
The Golfers Guide
Since I entered the biz, all of 9 months ago now, I've been using the same phrase the answer the question, "What do you do?" I like it better than golf course construction, I'm not currently designing, and it always leads to further questioning...